By DOH JAMES SONKEY
The General Manager of Cameroon Telecommunications, CAMTEL, Judith Yah Sunday epouse Achidi has launched customers-friendly orientation strategy for her company in 2020. She launched the strategic guidelines last February 14, 2020 at Club CAMTEL in Yaounde, as she and the Deputy General Manager of CAMTEL, Olle Daniel Desire received New Year wishes from their collaborators.
Speaking at the occasion, the GM hinted that “my vision is to make CAMTEL the leading telephone company in Cameroon and the Central African region. To arrive at this, we have mapped out 5-year two strategic guidelines to speed up our performance through change management and customer centricity.”
Judith Yah Sunday stressed that they will work hard to ameliorate services offered to CAMTEL clients while stabilising energy and reducing incidences on their network. She further stated that they will ameliorate the experience of their customers through the digitalisation of clients’ process, professionalisation of clients’ management and the offering of innovative services.
In a multimedia presentation, the GM of CAMTEL reiterated that “We have to change our behaviour at CAMTEL in order to render better services to our clients. Through customer centricity, we want our customers to regain their values of Kings at CAMTEL.”
Explaining that CAMTEL has placed the year 2020 under the sign of Consolidation and Extension, the company’s General Manager said in order to attain their objectives, their strategy is based on four main aspects; finances, customers, process and human resources.
Concerning finances, she said their objective is to produce a business figure of FCFA 115,2 billion, recover at least 95% of debts owed CAMTEL, put in place budget programme, accelerate the commercialisation of prepaid services, continue lobbying for CAMTEL to obtain licenses in its activities domains.
The CAMTEL boss revealed that their strategy will enable their company to make at least 85% of its customers faithful, satisfy at least 80% of their clients and respect exigencies in their contract with the Telecommunications Regulatory Board (ART).
Explaining that “in the past few days, CAMTEL’s network has come under scathing attacks causing repeated disruptions of service especially in very sensitive national institutions here in Yaounde”, she reminded Cameroonians that “CAMTEL’s network is our collective asset which we should protect and safeguard jealously.”
Judith Yah Sunday underlined that they will be restless to make sure that “our actions are in line with the mission that was assigned to us by the Head of State H.E President Paul Biya.”
Appreciating CAMTEL’s partnership with the media since her appointment, the GM said “I am confident that with your commitment, we shall build a NEW CAMTEL; a CAMTEL that will focus its efforts on satisfying our customers wherever and whenever.”
She equally thanked CAMTEL’s technical and financial supervisory authorities “for the wonderful and unfailing support they have given us this far.”
Acknowledging that human resources are the most important in any company, the GM said their strategy is to increase the motivation of their staff by at least 25%, reach an assiduity and presence at work for at least 95% and ameliorate by 100% the output of each staff (from agent to official.)
Presenting her balance sheet of leadership since the Presidential Decree of last December 14, 2018, Judith Yah Sunday explained that she started by making a diagnosis of the state of their company in order to better project into the future. After the diagnosis with approval from the Board of Directors, they realised that CAMTEL has a debt of FCFA 576,6 billion.
It is then that CAMTEL in conformity with its supervisory structures adopted at the end of a seminar, a two strategic guidelines; customer centricity and change management to orientate their activities for the period 2019-2025 broken down in three phases; stabilisation and boost production in 2019, consolidation and expansion from 2020 to 2021 and leader of digital transformation from 2022 to 2025. All of these put the CAMTEL client at the centre of preoccupations while guaranteeing the preservation of the social objective of the national company.
In a word at the start of the ceremony, the representative of staff delegates of CAMTEL, Essam Alfred said the entire staff is pleased with the innovative reforms introduced by their new General Manager in order to usher in performance in their company.
He pledged that “We are ready to accompany you to the right direction you are leading CAMTEL to.”
The ceremony, punctuated by artistic displays ended with the General Manager and the Deputy GM of CAMTEL communing with their collaborators through the handshake ritual and a common meal.