By Ndumbe Bell Gaston in Douala
The Nigerian Cement production giant in Cameroon, Dangote is reported to have realised a total production of 640.000 tons of cement for the first 6 months of 2018, despite a drop of 3% of its market share to 41% in second trimester as against 44% in the first.
Sales increased by 2.6% more in the 2018 semestral period as compared to statistics of same period in 2017, the reports states. Sales analysis further cemented that sales in the second trimester of 2018 dropped to 310.000 tons while that of the first trimester this year stood at 330.000 tons in line with a drop in market share in the second trimester as above.
Dangote views that the increase in production capacity is hinged on a number of innovations and incentives such as communicating the household name, the improvement of sales strategies, smart procedures and marketing techniques, regular presence during expositions, sponsoring, publicity, improved interactive relationships with key distributors and detailed analysis of the needs of their customers.
Dangote officials, in addition, cemented that they have not only increased their loading vehicles but also have a number of objectives to increase their fleet of drivers for distribution purposes.
In another rewarding publicity stunt, a delegation of the Dangote Group headed by Abdullah Baba, was received by the Minister of Finance and Budget of the Central African Republic, last Friday July 27, to discuss prospective short and medium term projects which included the possibility of supplying more cement in Central Africa’s domestic market. Meanwhile, medium-term discussions looked at the need of constructing a plant or factory to build solid homes at reduced cost. Also present was Regina Konzi, the Central African Republic’s Minister of Reconciliation at their Presidency.